About Us

Our Story

At Texture Defined, we’re more than just a team of licensed cosmetologists—we’re a group of friends who share a passion for celebrating and nurturing textured hair. Our connection goes beyond our craft; it’s rooted in mutual respect, collaboration, and a shared vision for creating a sanctuary where every client feels valued and cared for.

We pride ourselves on working together in perfect harmony, combining our skills and creativity to provide a seamless experience for our shared clientele. Our salon is more than a space for haircare; it’s a retreat designed for peace, relaxation, and comfort.

From the moment you step through our doors, you’ll feel the difference. We’ve cultivated an atmosphere where laughter, kindness, and professionalism come together to make every visit special. At Texture Defined, you’re not just a client—you’re a part of our community, and we’re honored to be part of your haircare journey.

Our Approach

We believe in a personalized approach to hair care. Our process begins with a thorough consultation to understand your hair goals and challenges. We provide professional recommendations for treatment plans, maintenance schedules, and product usage to ensure your hair remains healthy and vibrant.

Meet the Team

Licensed Cosmetologist

Regina

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Licensed Cosmetologist

Mariah

With 9 years of experience, Mariah combines her passion for healthy hair with her talent for creating custom, stylish looks. Known for her precise haircuts, stunning color work, and silky, damage-free silk presses, she offers her clients the opportunity to embrace versatility while maintaining their natural curl pattern.

Mariah also excels in natural textured styling, delivering looks that celebrate the beauty of textured hair in all its forms. Her clients often describe their appointments as therapeutic experiences, where they feel truly heard, supported, and cared for.

With a focus on healthy hair and a commitment to personalized artistry, Mariah creates styles tailored to each client individuality. Book with Mariah for expert advice, a safe space, and a look that’s not only healthy but stunningly styled.

Licensed Cosmetologist

Tru

With 6 years of expertise, Tru is a master of textures, growth, and length retention. Known for her gentle touch and nurturing approach to natural hair, Tru creates a safe and welcoming space for her clients to embrace their authentic beauty.

With a focus on healthy haircare treatments and textured styles such as natural twists and protective styles, Tru specializes in bringing out her clients’ "Tru Form." Through personalized care and expert curl training, she reveals the natural luster and fullness of each client’s hair.

Tru is dedicated to helping her clients achieve long, healthy, and vibrant hair while empowering them with the knowledge to maintain it. Book with Tru to experience a transformative journey to your best hair yet.

Join Our Team

We’re expanding! In 2025, Texture Defined will move into a new, larger space in Norfolk, featuring not just our signature salon services but also a spa and café for a complete luxury experience. Email us at info@texturedefined.com to inquire about available positions for booth rental, commission and apprenticeship.

Explore Careers

Meet Dennis Guerrero

Dennis Guerrero, CEO and founder of Texture Defined, is a visionary leader with a deep passion for celebrating and elevating textured hair. With years of experience as a licensed cosmetologist, Dennis has dedicated his career to creating a space where artistry, community, and personalized care come together.

More than a stylist, Dennis is an entrepreneur, mentor, and advocate for holistic beauty. His journey began with a simple goal: to provide clients with exceptional haircare experiences while fostering a welcoming and inclusive environment. Over the years, he has transformed this vision into a thriving salon that serves as a safe haven for natural hair care and self-expression.

Known for his creativity, precision, and commitment to excellence, Dennis leads the Texture Defined team with a collaborative spirit and a focus on teamwork. His dedication to building a cohesive, harmonious environment ensures that every client feels valued and every stylist empowered.

When he’s not behind the chair, Dennis is a passionate community leader, continually finding ways to give back and uplift others. Whether hosting workshops, engaging with local nonprofits, or sharing his entrepreneurial journey, Dennis is committed to making a positive impact on both his industry and his community.

Under Dennis’s leadership, Texture Defined is more than a salon—it’s a movement that redefines what luxury haircare can be for textured and natural hair.