About Us
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At Texture Defined, we serve by bringing expert care and genuine connection to every textured hair journey. We’re not just licensed cosmetologists—we’re collaborators, friends, and custodians of your confidence. Rooted in mutual respect and a shared vision, we’ve built a sanctuary where every guest is seen, valued, and nurtured.
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Together, we combine skill, creativity, and presence to deliver seamless experiences that feel as good as they look. Our space isn’t just for hair—it’s a pause, a breath, a moment of restoration. From your first hello to the final touch, laughter, kindness, and professionalism guide how we serve you. Here, you’re more than a client; you’re part of a community we’re honored to support on your haircare and wellness journey.
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Our Approach
We serve through a thoughtful, intentional process that centers your needs, honors your texture, and aligns your outer radiance with inner ease.
1. Deep Listening & Consultation
Every relationship starts with understanding. We begin by listening—learning your hair history, goals, lifestyle, and what “feeling your best” means to you. This isn’t a one-size-fits-all checklist; it’s a tailored conversation that informs everything we do next.
2. Strategic Personalization
Using what we learn, we craft a customized plan: from texture-friendly styling and protective regimens to restorative treatments and maintenance rhythms. Our recommendations balance immediate transformation with long-term health, so your hair thrives between appointments.
3. Skilled Craftsmanship
Our team blends technical precision with creative intuition. Whether it’s defining texture, designing a look that reflects your identity, or delivering restorative care, we work in harmony—bringing collective expertise to elevate your image while honoring the integrity of your hair.
4. Holistic Experience
Serving you means tending to more than hair. Our environment is curated as a restorative retreat: a place to breathe, reset, and feel anchored. We integrate subtle wellness touches so that leaving our chair feels like showing up whole—radiant on the outside and centered within.
5. Community & Continuity
We serve not just individuals but the broader community of people who seek care that understands texture, culture, and self-expression. You don’t leave your journey at the door—our relationship continues through education, ongoing support, and an invitation to belong.
6. Purpose in Every Service
Every service is an act of service. We show up to enhance image, yes—but also to affirm worth, restore confidence, and create space where healing and beauty coexist. Your transformation fuels our purpose.
Meet the Team
Regina
Licensed Cosmetologist/Salon Manager
Regina Johnson brings 25 years of experience as a seasoned cosmetologist with a specialization in the artistry of locs. Driven by a deep love for natural hair, color, and braiding, she approaches every client with precision and care—nurturing both hair and confidence.
Regina is dedicated to “saving hair lives” through personalized education and thoughtful service, helping clients understand and care for their texture with intention. Her approach is rooted in empowerment, giving clients tools and insight alongside beautiful results.
Book with Regina to receive expert care that honors your hair’s story and supports its healthiest, most authentic expression.
Mariah
Licensed Cosmetologist
With 10 years of experience, Mariah blends a passion for hair health with refined artistry. Renowned for her precise cuts, luminous color work, and silky, damage-free silk presses, she gives clients versatility while honoring their natural curl pattern.
Mariah also excels in textured styling, crafting looks that celebrate the multidimensional beauty of natural hair. Her clients describe their appointments as restorative—places where they feel heard, supported, and seen.
Focused on customized results and healthy foundations, Mariah creates styles that reflect each client’s individuality. Book with Mariah for expert guidance, a welcoming atmosphere, and a look that’s both healthy and elevated.
Tru
Licensed Cosmetologist
With 7 years of experience, Tru is a master of texture, growth, and length retention. Known for her gentle touch and nurturing presence, she creates a safe space for clients to embrace their authentic beauty.
Specializing in healthy haircare and textured styling—from natural twists to protective methods—Tru elevates each client’s “Tru Form” through personalized care and expert curl training. She brings out the natural luster, fullness, and resilience of textured hair.
Tru is committed to helping clients achieve long, vibrant, and healthy hair while empowering them with the knowledge to maintain it. Book with Tru for a thoughtful, transformative journey to your best hair yet.
Dennis
Licensed Cosmetologist/CEO
Dennis Guerrero, CEO and founder of Texture Defined, is a visionary in textured haircare with 16 years of experience as a licensed cosmetologist. He built Texture Defined to be more than a salon—a carefully curated space where artistry, intentional care, and authentic expression converge.
Beyond styling, Dennis is an entrepreneur, mentor, and advocate for holistic beauty. His journey began with a clear purpose: to deliver exceptional hair experiences while creating an inclusive environment where clients feel seen and supported. That purpose has grown into a thriving, intentional brand rooted in excellence and connection.
Known for his creative precision and collaborative leadership, Dennis cultivates a team dynamic grounded in mutual empowerment and harmony. Every aspect of the salon reflects his commitment to elevating textured hair while honoring each client’s individual story.
Under his guidance, Texture Defined isn’t just about transformation—it’s about service, stewardship, and helping people show up as their most aligned selves.
See Why Our Clients Trust Us!
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Join Our Team
We’re growing. In 2025, Texture Defined is moving into a larger space in Norfolk with our signature salon and restorative spa—designed to elevate guest experience and cultivate our craft.
If you’re driven, skilled, and ready to thrive in a collaborative, uplifting environment, we’re looking for talent in booth rental, commission, and apprenticeship positions.
Email us to inquire about current opportunities.